PULSE AI helps you set two main types of goals, both equally important:

• Production Goals: These are your big-picture “outcome” goals – what you want to achieve financially and in terms of closed deals.
  • Examples: “Total Gross Commission Income (GCI)”, “Total Sales Volume”, “Total Buyers Closed”, “Total Listings Closed.”

• Activity Goals: These are the “action” goals – the daily and weekly efforts you need to put in to hit your production goals.
  • Examples: “Total Conversations”, “Total Appointments Set”, “Total Agreements Signed”, “Total Under Contract.”

Why both?
Production goals show you what you want, and activity goals show you how you’ll get it. It’s like wanting to drive across the country (production goal) and knowing you need to drive X miles each day (activity goal).